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For investors looking for a good investment in the mountains of Spain, Baqueira Beret, in the Val d'Aran, is the trendy resort to bet on at the moment. Its main strong point? A "very Alpine" upmarket positioning combined with a "very Pyrenean" property market.
The resort that has been nicknamed the Courchevel of the Pyrenees has all the codes of the most exclusive resorts of the Alps while offering a much more affordable price per square metre since it is in line with the Pyrenean market.
At the end of the day, the best-placed and equipped luxury chalets with a considerable number of bedrooms, a large living room and parking space are rarely negotiated above 5000 €/m2 and one million euros for a house of 180 to 200 m2. An unthinkable price in the equivalent Alpine resorts! And apartment experiences similar price discrepancies when compared to the Alps.
Just as Lionel Messi invested in a 4-star hotel in Baqueira Beret or Moët & Chandon opened its restaurant and champagne bar there, the bank Goldman Sachs was not mistaken. By providing financial support for the vast Pleta Arriu luxury real estate programme to be launched in 2021 in the resort, the bank has given a strong signal to all investors about Baqueira Beret's potential for very high-end seasonal rentals, as well as hotel investment.
Around 38 houses with exceptional facilities are being built in the La Pleta area, where luxury hotels and luxury residences already stand side by side, such as the "King's House", a chalet with typical Pyrenean architecture made of grey stone and slate, which for a long time was served as a hotel to Juan Carlos I's family. The arrival of these new, unusual residences is already a source of pride for the resort and demonstrates that it has no reason to be jealous of its Alpine counterparts.
For a long time presented as the king's favourite resort in the Val d'Aran, Baqueira Beret is now freeing itself from this image of tradition to confidently turn towards Europe, not hiding its ambition to win customers from the most beautiful Savoyard resorts.
Baqueira Beret may be a Spanish ski resort, but because it is located in the Val d'Aran, on the border of the Haute-Garonne and Ariege departments makes it particularly attractive to French customers, which the Val d'Aran and Baqueira Beret tourist office rightly identified by opening a few years ago a branch in Bordeaux and another in Toulouse.
A winning strategy since the French already represent 20% of Baqueira Beret's clientele and the Pink City is only a 2-hour drive from this ski area when Barcelona is 4 hours away and Madrid 6.5 hours. In fact, by landing at Toulouse-Blagnac international airport, travellers coming from Paris, London and elsewhere in Europe finally take as much time to come and ski in the Val d'Aran as they do to reach the Alpine resorts.
Add to this the fact that Baqueira Beret, in Val d'Aran, Spain, has a well-equipped ski area suitable for all levels of skiers, a level of sunshine and snow cover that would make Mont Blanc envious, a breathtaking natural scenery, a typical Spanish way of life and a rental offer which is gaining in standing, it doesn't take much more to make you want to put down your spatulas and to offer yourself a really exotic ski holiday.
Source:
C’est la promotion de villas de luxe que Goldman Sachs va financer, article from June 2021, by Courrier d’Espagne;
Baqueira Beret le luxe des Pyrenees espagnoles, article from January 2018, Le Figaro
Espagne : les skieurs d’Occitanie aiment Baqueira, article from February 2020, La Depêche
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